Bigen Speedy: Instant Black
Bigen Speedy in Hong Kong has a long history and its sales have been the number one in 10 consecutive years. This advertising campaign focuses on young men and women. Two posters are made, which will appear respectively, at the places that men and women usually go to, the pages in the newspapers and magazines they read, and the advertising boards in MTR and bus stations. In the design, the right eye of the model is blocked by the product, making it irresistible to look at the product. The models are displayed in big close-ups, so that people can notice their beautiful hair treated with the product.
Target: Bigen Speedy
D: Tony Sin
DayDream Project: This project is an imaginary work developed from my personal interests